Case studies show a direct link between direct mail and increases in restaurant visitors, according to a postcard printing company in the US.
The mailings carried out in Florida and other regions of the US show how restaurants can get more footfall and trade when they need it, through regular direct mail.
Ideas for restaurants to get the most of mailings also include featuring coupons, weekly special offers or seasonal meal promotions. The mailing sent can be as simple as a branded postcard with the restaurant offer, location, branding and a map if needed.
Mailings can be targeted to local consumers who fit a specific target market profile such as young families or affluent greys, to consumers who’ve just moved into the area, consumers about to celebrate a birthday or even local small businesses which can be a good market for business lunches or office parties.
Selectabase offer a range of specialist direct mail lists for restaurant marketing.
