Selectabase offer a range of free tools which are useful for helping marketing agencies and consultants to research markets and identify opportunities on behalf of their clients. This can be for direct marketing and direct mail campaigns but also for general market research.
If you’ve been commissioned to identify the size of a market or break it down into segments, then there are a huge range of potential search criteria to choose from to help identify specific sectors including Mosaic geodemographic profiling for consumers. Prospect Download will then save your searches for future use.
If a client is interested in promoting to a target market you’ve identified, then new users of Prospect Download can even download a trial of live data using the 50 free list credits which are allocated to each new online account.
If a client then wants to purchase a list for a campaign, intermediaries can purchase lower cost list credits in advance to then resell data to their clients. Credits are valid for 12 months so can be used to obtain data for a range of different client’s campaigns.
