Use direct marketing to keep your salespeople topped up with regular sales leads and prospects.
If you are responsible for marketing within an organisation with a sales team, you’ll recognise the pressure to keep the sales department fed with new quality leads.
Instead of throwing budget at poorly targeted above the line press ads to try and drum up new leads, below the line techniques like direct mail can help you target prospects and convert them into qualified leads far more cost effectively.
Direct mail campaigns targeted to lists of potential customers, profiled to match your target market, provide a number of benefits over alternative marketing channels:
- Mailings can be carried out on any scale and whenever you need them, so you could mail small volumes monthly for a steady supply or send a larger campaign to achieve a bigger hit in sales.
- When your mailing data is linked up to or imported in your own internal CRM sales database, then you can track exactly which recipients responded and which ones your sales team then converted into customers. This can help you measure the success of your campaign more precisely.
- Mailings can also be targeted by market sector or location, so you can support different sales reps in their territories or push sales of specific products or services.
- As well as generating direct leads or enquiries for your sales team to follow up, mailings can also be used to warm up recipients for a subsequent telephone follow up, or give recipients an opportunity to opt out of receiving such a call.
Selectabase provide a range of different mailing lists which can be used to support sales teams. From regular monthly business or consumer lists from New B2B, New Brides and Birthday Mailings, to bespoke list selections from Prospect Download.
