Direct marketing enables you to talk directly, identify, isolate and communicate with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing is also far cheaper than mass market communication. A customised list is the right tool to help you in identifying the right prospects for your business.
Do it yourself!
Our web-based count system gives you instant access, 24 hours / 7 days a week, to residential and business databases. You can search for your future prospect based on their location, activity, age, income and a host of other variables. This allows you total control to target the right prospects for your campaign in a quick and cost-effective manner. There is no need to contact a sales person. You can perform as many searches and re-run those searches as many times as you like until you are satisfied with the results. Once you are happy with your selection, the data will be made available to for you to download within minutes.
Prefer a regular stream?
You could also opt to receive regular feeds of the freshest data by subscribing to our monthly database packages.
- New B2B: The proven way to find new customers from start-up and changing businesses.
- Birthday Mailings: A birthday is always a great excuse for customers to spend money – especially milestone birthdays!
- Recently Moved: Moving home is a time of high spending on a wide range of goods and services.
- Getting Married: Your window of opportunity to capitalise on life events that significantly impact spending.
Keep it clean.
Data doesn’t have an endless shelf life it changes constantly and is out of date as soon as it is collected. This is because a direct marketing list of people will always change, because people change. Their lifestyles and circumstances can alter at any time. And this applies to b2c consumer marketing lists and to b2b business lists just as equally. To give you the best chances from the start, our databases are regularly cleaned against the Telephone Preference Service (TPS) and the Mailing Preference Service (MPS). You can keep the data clean using Easycheck to screen your database against TPS, Corporate TPS and MPS. You can also use it to identify duplicates.
Summary
Targeted marketing lists provide a range of benefits to the business which is looking to keep marketing, but needs to keep a careful eye on its expenditure now more than ever. But don’t forget that when you are using direct marketing, the quality and accuracy of your data needs to be spot on to avoid wastage and get the best possible results, so make sure you invest in data cleansing and quality lists from only the most reputable of sources.
Never be tempted to cut corners by using out of date lists or buying in low cost poorly targeted databases.
For further information call us on 01304 383838 or visit www.selectabase.co.uk.
