From the 2016 DMA Response Rate Report: “Direct mail, considered outdated by many, still impresses with its strong response rate.”
Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest levels the DMA has tracked since 2003. For comparison, in 2015 the rates were 3.7% and 1.0% respectively. In 2010 it was 3.4% and 1.4%.
If you’re not already utilising the power of direct mail start today. Call a member of the Selectabase team about our direct mail lists and mailing house services on 01304 383838.
Follow the link below for more details on this report.
