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What you put in your direct mail letter can often influence the whole outcome of your direct marketing campaign.

The Data Protection Act is an important piece of UK legislation which affects any business which holds personal data internally about customers, staff, suppliers and even potential customers.

New start up businesses can be a good source of new customer for a range of b2b service providers. They have a wide range of immediate needs, and there’s little competition from established suppliers.

A range of new selection criteria have been added to the Prospect Download Business mailing list to help users target businesses by using specific financial performance indicators.

If you run a local health and beauty business such as a beauty salon, tanning salon or hairdressers, then read our free guide to promoting a health and beauty business.