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Direct Marketing has Duty to Check for Recently Deceased
The direct marketing sector, and those using direct mail, have a duty to ensure that mailings are not sent to the recently deceased.
An excellent blog post at Brand Republic explains in detail why checking consumer data for recently deceased recipients is an essential part of a data cleansing regime.
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What can Direct Marketing Learn from Digital Marketing?
Digital marketing has revolutionised marketing in recent years, what with the advent of email marketing, pay per click, social media, blogging and more. Direct marketing has been around somewhat longer, but still has a role to play in the digital world, but only if it learns some of the lessons from new media.
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