In today’s age of technology, you would think the most successful marketing strategies would include e-mails and social media.

As much as these two platforms have a firm place in the marketing world, direct mail campaigns are still proven to do wonders for marketing. In this blog, we explore five direct mail facts that will have you rethinking where to invest your marketing budget.

Account-Based Marketing (ABM) is attracting plenty of attention in business circles. In fact, last year, a survey by SiriusDecisions revealed that 90% of marketers recognise the value of this marketing approach. If you’re not one of them, don’t worry, you’re in the right place. In this blog post, we’ll talk you through the basics of ABM and explain how you could use it to improve B2B sales in 2016.

Many businesses that depend on marketing calls to contact clientele have a pretty bad reputation among the general public, but: contrary to popular belief: this isn’t simply because they contact people at random. It’s because many go about their telephone marketing without conducting due diligence first. The result? Unwittingly engaging in bad practices that irritate and upset potential customers.

Direct mail is a powerful marketing strategy. In fact, according to research by Baker Goodchild, 92% of direct mail is opened. Any business: small or large: can use it, the costs are typically cheap, and it’s one of the most effective marketing methods around. Why then, do some businesses avoid utilising direct mail?

Collecting and collating marketing data is an integral part of any business strategy, allowing a business to better understand its target audience and tailor products, services and marketing campaigns accordingly.