Most websites contain a mechanism for collecting data on your visitors or customers, but are you then following up on this valuable information with a mailing?

Use direct marketing to keep your salespeople topped up with regular sales leads and prospects.

Creating a successful direct mail campaign

The success of a direct mail campaign hinges on several key elements. Rather like a three legged stool, if just one of these elements fails you could end up flat on your back. Each leg of the stool, or element of the campaign, is as important as the other but without any one of them the whole project is doomed to inevitable failure.

Are you are looking to hold a seminar in 2015 and need a list of people to invite?

Or are you planning a mailing/telemarketing campaign to local businesses about their auto enrolment pension requirements?

Avoid wasting precious leads and enquiries generated by your next direct marketing campaign, by making sure you’ve got an effective lead management system in place.