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Guide to Understanding the Grey Market


Learn more about the grey market of older consumers and how they can present a valuable market for your business.

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How digital and direct marketing can work together


Your company can use use old marketing techniques to complement the new.

If your business is a purely web based operation like an ecommerce or membership site, or your website has become the main touch point between you and your market, then its all too easy to slip into the mindset that all online marketing is new and innovative and all offline marketing is clunky, old fashioned and ineffective.

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How often should you clean your mailing lists?


We all know we have an obligation to maintain clean and accurate mailing lists.

An accurate mailing list means more of your marketing messages will reach their intended audience, and you’ll experience less wastage in your marketing spend.

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UK economy to hit pre-recession peak by summer


UK economy to hit pre-recession peak by summer, BBC says. Increase your marketing reach with our targeted lists available 24/7 at www.selectabase.co.uk.

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Each year UK Weddings are worth £10 billion


A survey of thousands of newlywed couples last year to reveal an industry worth a whopping £10 billion. Planning an engagement through to the honeymoon, a wedding celebration here in the UK collectively costs a little over £36,000, with over half of the bill falling towards the wedding guests. (info Hitched W.I.F.E. )

Get a share of this lucrative market by identifying new brides-to-be with our Getting Married subscriptions.