There are three things you need to do to run a great direct mail campaign; test, test and test again. So what elements of your direct mail campaign should you test and how should you do it, in order to benefit from more successful mailings?

New B2B is a unique direct marketing solution aimed at a wide range of business to business industry sectors. Subscribers receive a monthly list of all the latest new and changing businesses in their chosen postcode area.

To help you get the most from your marketing campaigns we have put together a few hints and tips that some of our customers effectively use in their campaigns.

Get ready for 6 of the best: our tops tips for making telephone follow up calls a little more fun (for both you and your victim).

Because using the phone for marketing campaigns is so important we’ve come up with some new tips for making those calls better and easier.

Stage by stage help writing the perfect direct mail sales letter.

What you put in your direct mail letter can often influence the whole outcome of your direct marketing campaign.