New business start ups are a valuable market segment for suppliers of an extremely wide range of goods and services. Start ups can be easier and more profitable to sell to, more loyal, and spend more.

Keeping an up to date direct marketing list is almost as important as how you collect the data itself. What measures can you take to keep your data clean and up to date, ready for your next direct mail campaign?

Direct marketing exploits the growth in new technology, and can create a completely new distribution channel direct to the customer or end user. Discover the advantages of direct marketing for your business.

Keeping your existing customers is far cheaper than having to find new ones. Find out how to keep your customers through improved loyalty, by using a range of simple low cost measures.

Ever wondered what the Data Protection Act is and what it means for your business and direct marketing campaigns? If you hold any form of personal or marketing information about customers, prospects or staff: even just their name and address: then you should register.