Many people think of marketing as advertising and promotional material, whilst advertising and promotions fall into the category, there is much more to marketing than these aspects.

The key to B2B sales is to constantly move your leads and customer up a ladder of loyalty, from being prospects to loyal clients.

Recognising the different stages in this process can help you ensure your business is not only gaining new leads but actually converting them into business.

Perfect Planning – Planning a successful promotional campaign

A promotional campaign can consist of many elements. Advertising, public relations, direct marketing and selling are all common marketing activities that can fall under the umbrella of promotional tools and marketing communications. These tools have their own specific strengths and weaknesses, and are frequently employed on an individual or collective basis.

The New Year is always an important time in the marketing of your business.

It’s a great opportunity to take stock of the year that’s just passed and think about your goals and objectives for the year to come. In many B2B and consumer sectors the New Year can also see an increase in activity, sales and opportunities that you need to be quick to exploit.

The New Year is always an important time in the marketing of your business.

It’s a great opportunity to take stock of the year that’s just passed and think about your goals and objectives for the year to come. In many B2B and consumer sectors the New Year can also see an increase in activity, sales and opportunities that you need to be quick to exploit.