More and more businesses are facing an uncertain future due to the current economic situation, so growing numbers are looking for cost effective ways to drum up new business.

What should your business spend on direct marketing, what type of success rate can you expect and what tools should use, such as direct mail, telemarketing or online?

Marketing is a vital part of growing your business but it is not always cheap so ensuring you don’t fall down the many pits that litter your path to success is vital. We’ve come up with eight marketing mistakes that you want to avoid if you don’t want to become another casualty of the global recession.

Unique Selling Points (USPs) are a vital piece of marketing because they tell the public why they should buy your goods or services over and above the competition.

Examining your existing customers can provide the key to unlocking new business. How can you analyse your b2b or b2c existing customer database and use this information to identify new business prospects?