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How to beat the downturn with direct marketing


In these turbulent times, what marketing steps can small businesses take to protect themselves against an economic downturn?

When times get tough, it’s common for small businesses to cut back on many areas of expenditure. Marketing budgets often come under the spotlight, especially as many small business owners are never quite sure whether their outlay on intangible or above the line promotional activities like PR and advertising really pay dividends or not.

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Why are slogans so important in marketing?


Slogans are a vital part of marketing and have been used to help promote business and engage with customers for many years.

They are not just an advertising ploy, since they attempt to get into the customer’s mind and stay there. That is why companies are always tinkering with this aspect of their branding.

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March 2012 Prospect Download Trends


Welcome to the March Prospect Download round-up of useful marketing trends for businesses in the UK.

Each month we bring you the latest trends amongst UK businesses and consumers, all drawn from the range of Selectabase direct marketing lists. According to the most recent month’s data we identified the following…

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How to promote a home improvement business


Discover how to promote your home improvement business to local potential customers more cost effectively and successfully by using direct marketing tools.

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March 2012 Birthday Mailings Trends


Welcome to the March Birthday Mailings round-up of useful marketing trends for businesses in the UK.

Each month we bring you the latest trends amongst UK businesses and consumers, all drawn from the range of Selectabase direct marketing lists. According to the most recent month’s data we identified the following…

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