When calculating the return on investment (ROI) of a direct marketing campaign it’s important to bear in mind the lifetime value of a client, not just the initial order value.

How does direct mail fit into a multichannel approach to marketing?

Multi-channel marketing uses the full suite of marketing tools available to today’s business to open up multiple communication channels between themselves and their market; channels which can be used to capture data, promote, purchase and share.

We love this visual on why direct mail is holding it’s own in the digital age, as originally seen on The Agitator fundraising blog.

The latest figures for UK consumers and business which have chosen not to receive unsolicited mailing or phone calls highlight the need for businesses to screen and clean their data on a regular basis.

Case studies show a direct link between direct mail and increases in restaurant visitors, according to a postcard printing company in the US.

The mailings carried out in Florida and other regions of the US show how restaurants can get more footfall and trade when they need it, through regular direct mail.