Following our recent post about the danger’s of buying dodgy data: those cheap lists from unknown sources that seem too good to be true – we thought it would be a good time to remind you of your obligations in maintaining the quality and accuracy of your data.

Information collected on your website is far more likely to be inaccurate or go out of date quickly, so how can you keep it up to date as easily possible? The Easycheck desktop application from Selectabase helps you clean the address and telephone data you’ve collected online.

In his recent book ‘Adapt’ the economist Tim Harford suggests that solutions to complex issues can only be identified if you are willing to risk failure.

Harford believes that success almost always follows a failure, so it’s better to fail early and fail small first, to avoid greater risk and safeguard growth.

The Selectabase team of marketing experts spend a lot of time speaking with small businesses on the phone, following up on enquiries and introducing our services. What can prove surprising is just how poorly some businesses handle these initial enquiries.

If you’re planning a mailshot or direct mail campaign, just what should you actually send – a brochure, letter or postcard? Read our tips on how to decide what type of mailing to send.