New to direct marketing? Never sent a mailing before? Read some top tips from our team of direct marketing experts.

At Selectabase we deal with many small businesses such as salons and restaurants who may never have used direct mail before to promote their business. Our team of direct marketing advisors give valuable advice every day, so we thought we’d share some of their top tips with you:

The launch of Gransnet online by the founders of Mumsnet illustrates how older consumers are being targeted in new ways that challenge previous misconceptions of the grey market.

In a recent blog post at BrandRepublic, Simon Kershaw identifies some interesting examples of sales and marketing incentives.

His suggestions of incentives are well worth repeating here:

To coincide with the latest series of The Apprentice, a recent survey has shown that marketing is one of the least likely professions to be interested in appearing on the hit TV show.

Sometimes customers tell us they’ve been offered a one off database of businesses or consumers at a ridiculously low price, and ask whether the list is worth it? Our advice is to only ever buy a mailing list from a reputable source as the risks of doing otherwise are simply too great.