Top tips on growing your business and getting more sales by using cost effective direct marketing techniques.

If your website collects data on enquiries and customers, then what measures do you have in place to check and maintain accuracy?

Web forms have an inbuilt potential for user error or misuse which can lead to inaccurate data in your database. Then when you come to mail your website database, you run the risk of costly gone aways or low responses due to inaccurate addresses.

A number of major brands have been using direct mail to push web traffic as part of a CRM campaign.

The latest is Nissan, which is looking to improve its reputation for service amongst existing customers. This month sees the launch of a new CRM campaign which uses direct mail and email marketing targeted to its database of customers to encourage traffic to a new website built on the theme of ‘You + Nissan care’. The mailing creative features customer testimonials, and a series of pledges around customer service.

Are PPC programs like Google AdWords and Facebook Ads just another form of direct marketing, along with direct mail and telemarketing?

On first sight PPC advertising may appear to have little in common with sending a mailing. But look a little deeper and you’ll see more similarities than you may have imagined.

Looking at the two disciplines of PPC and direct marketing individually, what parallels, lessons or procedures can be applied from one to the other?

Whilst PPC and direct marketing have there obvious differences in being online and offline tools, they could be said to be cousins. In fact there is even an argument to say that PPC is just another incarnation of direct marketing. So what can each learn from the other?