One of any business’s biggest challenges when it comes to direct mail advertising is making sure your marketing material isn’t perceived as junk!

Some businesses will soon be able to get back to some sort of normal once the government has given the go-ahead, so now is the time to plan how to notify customers that you’re reopening.

Direct mail is still holding its own when it comes to marketing channels, despite the abundance of digital advertising media. If you’re a business owner trying to find ways of reaching your customers effectively, you may think direct mail is lagging behind its online rivals – but this couldn’t be further from the truth.

Making your customers feel important and letting them know they are valued by your business is crucial. Personalisation gives customers a feeling of familiarity that develops into an individual connection. Not only will they feel appreciated, but your ROI and response rates will feel the benefits as a result.

We’ve all been hearing a lot about GDPR, so we thought we’d share the answers to the 3 most common questions that we get asked, post GDPR: