If you’re about to embark on a direct mail campaign it can be tempting to think big and mail a large sized list in one big hit to try and generate instant and impressive results. But there is much to be said for approaching direct mail in a smaller scale and more targeted fashion.

If a marketing campaign is going to be successful, understanding the target market is critical. You can’t target everyone, as everybody has different interests and buying habits. Plus, sending information about your products and services to people who are just not interested is a waste of your time and money.

What can you do to make sure your telemarketing campaigns are as effective as possible? This informative guide gives you simple to follow rules for carrying out more effective telemarketing that will turn leads into customers, and increase sales.

Direct marketing is one of the most responsive and cost effective marketing tools there is. But despite this there are still various misconceptions about how easy to use and successful direct marketing can be.

Christmas is a magical time of the year. And we’re not just talking about spending time with loved ones, indulging in seasonal treats and wrapping up piles of presents. It’s an unmissable opportunity for retailers to boost profit margins and tap into the seasonal shopping state of mind. Ka-ching!