Get the most out of your data
The Clean My List service helps you reduce cost and improve effectiveness of your marketing campaign by making sure your data is up-to-date. It reduces risk, and ensures compliance with new data protection (GDPR) legislation.
Clean My List provides a true one-stop-shop to fulfil all your data cleaning needs in one simple, secure, low cost exercise.
Advanced data cleaning services
- Duplicates
- Gone-Aways (consumer or business)
- Bereavements
- Mailing Preference Service
- Postcode Address File (PAF)
- Number Verification & Appending
- Telephone Preference Service
- Data Profiling
What’s new under the GDPR?
Personal data shall be accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay (‘accuracy’)”
Selectabase process the data under a legitimate interest of a marketing company. We have ensured that all of the requirements for legitimate interests to be used as the legal basis for processing have been met.
- New Markets
- New Customers
- Ongoing Enquiries
- The right areas
- Upgrade
- Direct mail
Quick, Simple & Tailor Made
Keep in contact with your customers, ensure you reach those valuable new prospects and comply with the latest data protection regulations.
Clean
Clean and update names, addresses and telephone numbers.
Validate
Validate individual and business contact information.
Suppress
Identify individuals that cannot or will not respond to your communications.
Enhance
Use additional information to provide an insight into the consumer or business.
Match
Identify duplicate records to reduce wasted mailing costs.
General Data Cleaning
Clean your data by getting the correct data format (telephone and postal address) and also checking against various suppression databases.
- Postcode Address File (PAF)
- Telephone Number Verification and Appending – OSIS *
- Telephone Preference Service (TPS & CTPS) Processing
- Gone Away Processing (Flag or suppression)
- Mailing Preference Service (MPS) Processing
- Duplicate Detection (DeDupe)
* What are the rules on making live calls to the numbers appended?
The rules on live marketing calls are in regulation 21. In short, you must not make unsolicited live calls to:
– anyone who has told you they don’t want your calls; or
– any number registered with the TPS or CTPS, unless the person has specifically consented to your calls – even if they are an existing customer.
You must always say who is calling, allow your number (or an alternative contact number) to be displayed to the person receiving the call, and provide a contact address or freephone number if asked.
Profiling & Enrichment
Refine the information you hold to make your marketing more targeted and efficient by making sure your data is up-to-date.
Consumer data:
Gender, Age, Name Verification, Marital Status, Length of Residency, Head of Household, Income, Directorships, Family Lifestage, Council Tax Banding, Surname Origin, Tenure, Financial Strategy Segments, MOSAIC UK Type.
Business data:
Trading Status, Legal Status, Year of Incorporation, Number of Employees (site or business), Head Office / Branch / Single Site Indicator, SoHo Flag, Turnover, Activity at Site, SIC Code, Business & Business Location URN, Registered Office Location Flag, Premise Type, Parent Name & Registered Number, Ultimate Parent Name & Registered Number, Company Registration Number, Net Worth, Pre Tax Profit, Business Type ( limited or non – Ltd ), Contact Appending, Contact Verification, Profit/Loss, Commercial MOSAIC.